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Evidence Guide: CULMS006B - Develop and implement the interpretive/communication strategy for an exhibition

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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CULMS006B - Develop and implement the interpretive/communication strategy for an exhibition

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse communication needs

Completed
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Analyse overall exhibition concept to determine broad parameters for the communication strategy

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Review other relevant exhibition documentation to inform strategy development

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Source relevant information on audienceprofile and conduct appropriate research on characteristics and needs

Completed
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Analyse the links between audience, overall concept and proposed storylines and themes

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Consult with appropriate colleagues and stakeholders to determine and clarify communication needs

Completed
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Develop communication strategy

Completed
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Develop the various aspects of the communication strategy based on analysis and consultation

Completed
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Develop options and approaches which take account of audience needs, overall objectives, operational constraints and the principles of universal access

Completed
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Refine strategy through testing and challenging of ideas and approaches

Completed
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Consult with appropriate colleagues to ensure a co-operative and holistic approach to exhibition development

Completed
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Identify the need for specialist advice and assistance for the implementation of the communication strategy

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Prepare details of strategy in appropriate format and communicate to relevant colleagues and stakeholders

Completed
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Oversee implementation of communication strategy

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Organise/allocate resources for development of materials to support the communication strategy

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Monitor the production of materials and make appropriate adjustments to ensure communication objectives are met

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Facilitate continuing holistic approach through ongoing consultations with other exhibition personnel

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Evaluate communication strategy

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Develop and agree on appropriate evaluation mechanism with relevant stakeholders

Completed
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Evaluate success of communication strategy using agreed evaluation mechanisms

Completed
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Integrate knowledge gained from evaluation into future work activities

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

demonstrated ability to develop and implement creative communication approaches which meet audience and organisational needs for a specific exhibition concept

detailed knowledge of different communication strategies and mechanisms used in the context of exhibition development.

Context of and specific resources for assessment

Assessment must ensure:

involvement of, and interaction with, an exhibition team to reflect the collaborative nature of the development process

access to an exhibition concept/idea for which a communication strategy can be developed

access to resources required to produce communication support materials.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

evaluation of exhibitions for which the candidate has developed the communication strategy

evaluation of candidate's ability to develop and adapt options and approaches for different collection/exhibition scenarios.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CULMS005B Research and generate ideas for exhibition concepts.

Required Skills and Knowledge

Required skills

planning and organisational skills to develop an integrated and operationally realistic communication strategy for an exhibition

problem-solving skills to address challenges and issues which arise in the realisation of the communication strategy

research skills to identify and analyse a wide range of known and unknown information sources

communication skills to undertake consultations at various levels with both colleagues and other stakeholders

literacy skills to both analyse and communicate complex ideas

numeracy skills to develop, allocate and manage resources.

Required knowledge

roles of different people involved in the exhibition development process and how these interrelate

role of an exhibition communication strategy and its impact on all aspects of exhibition development and implementation

concepts of themes, sub-themes, storylines and interpretation within exhibition development

principles of interpretation at a detailed level

processes for drawing links between the collection, audience needs and interpretive approaches

commonly used interpretive approaches, including specific techniques and technical issues associated with their use

copyright, moral rights and intellectual property legislation and issues that impact on exhibition communication strategies

cultural protocols relevant to the development of communication strategies, including those for the exhibitions of Aboriginal or Torres Strait Islander material

principles of universal access and different audience communication needs, including potential specific needs.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

An exhibition may be held in many different contexts /environments, and these may include:

museums

galleries

libraries

other visitor attractions

theme parks

corporate events

festivals

An exhibition may be:

temporary

permanent

virtual

travelling

Audience profile may relate to:

age

gender

educational level

familiarity with collection

cultural preferences/cultural diversity

special interest

Links between audience, overall concept and proposed storyline and themes may relate to:

appropriateness of different technologies

social /political/cultural

emotional

educational issues

special needs considerations

preferred learning styles

Stakeholders may include:

boards of management

organising committees

other management

local community

local authorities

customers

colleagues

performers/artists

technical specialists

exhibition construction specialists

designers

curators

conservators

education officers

cultural groups related to the exhibition

Aspects of the communication strategy may include:

physical display

labels

interactive elements

audio /audiovisual

promotional materials (brochures, tickets, posters)

live interpretation

publications

access issues

artist performance

story telling

Options and approaches may relate to use of:

colours

fonts/typefaces

diagrams

graphics

photographs

signs

maps

charts

text

pictorial depictions

grammar and style

Specialist advice and assistance may relate to:

technology

construction

printing

graphic design

public relations

learning styles

audience needs

interactive/multimedia design

Appropriate format for strategy details may be:

drawings

models

graphic formats

video

photographs

plans

verbal description

electronic presentations

printed report

Resources for development of materials may be internal or external and could include:

specialist practitioners

budgetary allocation

equipment

tools

materials (papers etc.)

Evaluation mechanisms may be formative or summative and may include:

surveys

informal customer or staff feedback

participation/attendance levels

patterns of usage/attendance

financial success

observation

interviews

focus groups