The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing communication objectives
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The target market is identified and available media are reviewed in accordance with organisational requirements Completed |
Evidence:
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Criteria to use in an integrated marketing communications analysis are identified Completed |
Evidence:
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Forms of promotions that are best suited to the product/service/idea are reviewed and selected Completed |
Evidence:
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Marketing communication objectives are determined and a draft promotional brief is written in accordance with organisational requirements Completed |
Evidence:
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Promotional appeals and messages are developed to meet the requirements of the promotional brief Completed |
Evidence:
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Determine the marketing communications mix
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Marketing communications models are evaluated and a model of communications is identified to meet organisational requirements Completed |
Evidence:
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The relationship between the market mix and the promotions mix are explored Completed |
Evidence:
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The likely elements of primary and secondary promotions are determined in accordance with organisational requirements Completed |
Evidence:
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A marketing communications mix is selected that best suits the target market and meets marketing objectives Completed |
Evidence:
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Set a promotional budget
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General economic and business environmental factors are evaluated in terms of their effect on the promotional budget allocation. Completed |
Evidence:
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A marketing communications budget is allocated in accordance with the overall marketing budget Completed |
Evidence:
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Marketing communications implementation and control procedures are established in accordance with organisational requirements Completed |
Evidence:
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Prepare an integrated marketing communications plan
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The elements of an integrated marketing communications plan are determined in accordance with organisational requirements Completed |
Evidence:
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Direct and indirect forms of marketing communications are evaluated in relation to marketing communications objectives Completed |
Evidence:
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Primary and secondary forms of marketing communications are identified and evaluated Completed |
Evidence:
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Institutional, product, service and idea promotions are evaluated for inclusion in the marketing communications plan Completed |
Evidence:
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The objectives of the marketing communications plan are developed and evaluated for effectiveness against the forms that are possible and for cost-effectiveness Completed |
Evidence:
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The marketing communications plan is prepared in accordance with the overall marketing plan and meets organisational requirements Completed |
Evidence:
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