The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Confirm product or service market
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Gather information on market or market segment for a product or service in accordance with marketing plan Completed |
Evidence:
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Identify consumer attributes for market or market segment from market profile or existing customer data Completed |
Evidence:
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Identify and test features of product or service in accordance with marketing plan Completed |
Evidence:
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Assess reasons for existing levels of consumer interest
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Investigate consumer need for the product or service through analysis of trends and past performance Completed |
Evidence:
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Review past marketing or positioning of product or service in relation to effectiveness of its focus of appeal Completed |
Evidence:
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Assess, estimate and test impact of individual, social and lifestyle influences on consumer behaviour for a product or service Completed |
Evidence:
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Analyse consumer responses to previous marketing communications Completed |
Evidence:
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Assess organisational capability to respond quickly to consumer demand for products or services in accordance with marketing plan Completed |
Evidence:
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Recommend focus of appeal for marketing strategies for product or service
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Ensure marketing strategies address innate and acquired needs of consumers and appeal to motives that influence decision-making Completed |
Evidence:
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Present a rationale for focus of appeal that outlines how influences on consumer behaviour will be used to target effective marketing strategies Completed |
Evidence:
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Ensure focus of appeal meets legal and ethical obligations and budgetary requirements of marketing plan Completed |
Evidence:
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