Application
This unit describes the performance outcomes, skills and knowledge required to research and critically evaluate theories of creativity and creative thinking techniques and to use that research as a way of extending expertise in creative and innovative floristry design.
This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses and those that specialise in corporate or special events. It applies to senior and specialist floral designers and floral stylists who work with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.
No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Explore creativity. | 1.1 Assess and select research strategies for exploration of theories of creativity. 1.2 Identify and explore past and current information about creativity and creative thinking techniques. 1.3 Research information on how designers and artists apply creativity to the design process. |
2. Evaluate information to inform work practice. | 2.1 Expand knowledge of creativity through critical analysis of information. 2.2 Use information to challenge own past use of creativity and innovation in floristry designs. 2.3 Analyse ways in which theories of creativity and creative thinking techniques may be used or adapted to current work practice. 2.4 Assess the commercial viability of producing highly creative and innovative floristry designs. 2.5 Use information to generate debate and critical analysis of creativity in floristry design. 2.6 Develop position on theories of creativity and integrate into professional design practice. |
3. Extend floristry designs using a creative approach. | 3.1 Use information presented by research to extend and refine a creative approach to floristry designs. 3.2 Practise and experiment with creative thinking techniques to choose preferred approaches to own creative practice. 3.3 Collaborate with other professionals on a creative approach to floristry designs to support self-development. 3.4 Use practice, feedback, professional discussion and evaluation to continually improve creativity of floristry designs. |
Evidence of Performance
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
complete a research project using information from at least three different sources to:
identify and explore:
theories of creativity
creative thinking techniques
how florists, designers and artists apply creativity to the design process
develop a report which covers:
analysis of theories of creativity and creative thinking techniques
impacts on own current design practice
implications for the commercial viability of producing highly creative and innovative floristry designs
experience of experimenting with creative thinking techniques and chosen options
information on discussions and debates and the individual’s position on theories of creativity
plans for integrating creativity to own professional design practice
any experiences where design skills have been extended by using new creative thinking techniques during or post research.
Evidence of Knowledge
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
research strategies
sources of reliable information on theories of creativity and creative thinking techniques:
innovative business organisations
industry journals and trade magazines
published articles and conference papers
text books
university publications
methods for engaging in professional discussion and debate
definitions of creativity
different theories of creativity:
historical perspectives
current and emerging thinking
relationship of theories of creativity and creativity in practice
benefits of creativity for individuals and businesses
a range of creative thinking techniques:
brainstorming
daydreaming and mental wandering
lateral thinking games
making associations
mind mapping
trigger words
use of metaphors and analogies
visualisation
wishful thinking.
Assessment Conditions
Assessment must ensure use of:
computers and the Internet to research information
publications and texts on creativity
people with whom the individual can engage in professional discussion; these can be:
people in an industry workplace or
people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation.
Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors.
Foundation Skills
Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed below: | |
Reading skills to: | interpret and analyse information about complex and conceptual ideas on creativity. |
Oral communication skills to: | articulate and debate conceptual ideas with professional design colleagues. |
Initiative and enterprise skills to: | proactively use opportunities to update knowledge of a creative approach to floristry designs. |
Teamwork skills to: | use professional discussions with other florists to analyse creativity in floristry design. |
Planning and organising skills to: | establish a research process, collect and evaluate research data to inform professional development. |
Self-management skills to: | critically analyse information and formulate positions on theories of creativity. |
Technology skills to: | use computers and the Internet to research information. |
Sectors
Floristry
Competency Field
Design and Construction