Application
Individuals still developing a full repertoire of graphic design skills apply the skills and knowledge in this unit. Research, experimentation and refinement are used to produce a range of design work, which is likely to be generalist in nature. Work is carried out independently, with guidance and supervision as required.
Prerequisites
Not applicable.
Elements and Performance Criteria
1. Interpret graphic design briefs | 1.1 Interpret the specifications of graphic design briefs 1.2 Take user or client requirements into account when making decisions about graphic design work 1.3 Clarify issues about specifications, parameters and constraints with relevant people as required 1.4 Research and evaluate information pertinent to briefs |
2. Organise resources | 2.1 Identify resources required for graphic design work, including work space, materials, tools and equipment 2.2 Prepare and care for resources according to requirements 2.3 Follow storage and inventory procedures |
3. Test graphic design approaches | 3.1 Produce preliminary visual representations 3.2 Identify possible design approaches and establish criteria for selecting final approach 3.3 Select materials, tools and equipment and test approaches and techniques 3.4 Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs 3.5 Critique own work and seek feedback as required 3.6 Refine and document the design approach based on testing and evaluation |
4. Produce graphic design work | 4.1 Create graphic designs using selected approach 4.2 Respond positively to feedback and refine graphic design work as required 4.3 Present finished work within agreed work parameters |
Required Skills
Required skills
communication skills to engage with others about approaches to graphic design work
initiative and enterprise skills to experiment with graphic design techniques to produce effects that enhance the final product
learning skills to refine and improve a range of techniques
literacy skills to interpret design briefs and research information to support graphic design work
numeracy skills to work with technical issues, such as layouts and image resolution
self-management and planning skills to plan graphic design work
technical skills to evaluate, adapt and integrate a range of graphic design techniques
technology skills to use a range of digital imaging and design software.
Required knowledge
role of experimentation in developing and refining graphic design work
work and ideas of other graphic designers
formal elements and principles of design and their application to graphic design
techniques, materials, tools and equipment used in graphic design
types of graphic design briefs
history and theory of graphic design
intellectual property issues and legislation and their relevance to graphic design
OHS requirements for graphic design work.
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the ability to: produce multiple examples of graphic design work that meet the requirements of briefs demonstrate a command of selected graphic design techniques. |
Context of and specific resources for assessment | Assessment must ensure access to: briefs on which to base graphic design work equipment and tools used to produce graphic design work. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: evaluation of graphic designs produced by the candidate questioning and discussion about the candidate’s intentions and the work outcome review of portfolios of evidence review of third-party reports from experienced practitioners. Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling). |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBDES401A Generate design solutions BSBDES402A Interpret and respond to a design brief. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Specifications may refer to: | audience medium purpose style. |
Briefs are usually prepared by a commissioning body or organisation and may be: | diagrammatic verbal visual written. |
Graphic design work may be: | advertising annual reports banners book designs corporate presentations corporate stationery invitation logos posters visual merchandising web design. |
Parameters and constraints | considerations, such as: client’s organisational background legal contractual ethical copyright health and safety subject matter cost material characteristics product characteristics and statistics quantity technology timeframe. |
Relevant people may include: | clients colleagues industry practitioners managers mentors supervisors. |
Work space needs may include: | drafting table electronic equipment lighting and power requirements process-specific needs. |
Materials may include: | board drawing implements fabrics inks metal surfaces perspex range of papers of differing weights and textures wet mediums wood. |
Tools and equipment may include: | computer digital camera drafting table and equipment hand tools light box nibs and pens printer projection equipment and screens range of brushes, including air brushes scanner scrapers software spatulas sponges spray cans spray guns storage devices. |
Preliminary visual representations may involve: | computer-aided drawing sketching technical drawing. |
Approaches may encompass: | aesthetic considerations choice of medium and materials design solutions parameters of the brief. |
Criteria may include: | access to materials, tools and equipment required for graphic design access to specialist support services consistency with briefs ease of application of techniques personal affinity with medium and materials. |
Strategies to test techniques may involve: | exploring techniques by making practice pieces, test pieces, mock-ups or samples testing materials and their application. |
Techniques may include: | digital imaging handbuilding: displays installations mock-ups hand drawn illustration lettering preparing work for printing processes. |
Process followed to refine the design approach may involve: | adjustment to content adjustment to take account of elements and principles of design adjustment to use extended capabilities of techniques. |
Process used to document the approach may involve: | final drawings illustrations photographs plans written rationale or description. |
Sectors
Visual communication – graphic design
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.