Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG521A Mapping and Delivery Guide
Plan and implement sponsorship and event marketing
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG521A - Plan and implement sponsorship and event marketing |
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Description | This unit describes the performance outcomes, skills and knowledge required to plan and implement sponsorships and events to attract and involve a brand's target audience, for brand publicity and association, or other marketing communication objectives.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in a marketing management role who are responsible for planning and implementing sponsorships and events in order to increase brand involvement. They may work individually or be responsible for managing a team to develop and implement the plan in small, medium or large enterprises and in a variety of industries. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business development - marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Investigate sponsorship and event marketing opportunities |
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Element: Plan sponsorship and event marketing |
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Element: Initiate the implementation of sponsorships and events |
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Element: Monitor and evaluate sponsorships and events |
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