Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG440 Mapping and Delivery Guide
Apply marketing communication across a convergent industry
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | BSBMKG440 - Apply marketing communication across a convergent industry |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to work effectively within the convergent industry to apply marketing communications.The unit applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry. This includes access to: legislation and regulations relevant to marketing across a convergent industry workplace documentation and resources for marketing across a convergent industry. Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Establish convergent environment |
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Element: Prepare convergent tools and techniques |
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Element: Implementmarketing communications |
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