Elements and Performance Criteria
- Communicate clearly
- Confirm authority to present material on behalf of a business, in accordance with organisational policies and procedures
- Identify information that may be subject to confidentiality and manage appropriately
- Identify information needs of audience and prepare a position in line with purpose of communication
- Use language, written or verbal, that is appropriate for the audience
- Use active listening to seek stakeholder and intra-organisational input to achieve a balanced exchange of views
- Present and negotiate persuasively
- Map stakeholder landscape, identifying key individuals and target groups in line with organisational objectives
- Prepare realistic positions and supporting arguments in advance of the likely expectations and tactics of others
- Acknowledge differences of opinion to encourage the rigorous examination of all options
- Use a variety of communication styles to present business positions to best effect
- Seek mutually beneficial solutions by establishing areas of common ground and potential compromise
- Keep negotiations focused on key issues and moving forward towards a final resolution
- Participate in and lead meetings effectively
- Identify the need for any meetings and schedule meetings in response to the need
- Prepare materials relating to key issues and disseminate in advance
- Develop and circulate an agenda, and use efficient, inclusive meeting procedures to maximise participation and maintain order
- Achieve agreed outcomes in the available time by co-operating with and seeking consensus and compromise
- Summarise outcomes of meetings for action and distribute to stakeholders promptly, as required
- Make presentations at meetings, forums and conferences
- Identify appropriate forums to present business positions, in line with organisational objectives
- Obtain reliable information and advice to prepare appropriate presentations
- Adapt language, explanations, media and information/entertainment balance to meet the needs of the audience
- Respond to questions openly, honestly, and in accordance with organisational policies
- Confirm authority to present material on behalf of a business, in accordance with organisational policies and procedures
- Identify information that may be subject to confidentiality and manage appropriately
- Identify information needs of audience and prepare a position in line with purpose of communication
- Use language, written or verbal, that is appropriate for the audience
- Use active listening to seek stakeholder and intra-organisational input to achieve a balanced exchange of views