Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
communication skills to:
clarify written and verbal instructions
complete routine workplace documentation
initiative and enterprise skills to experiment with typographical elements and techniques that best respond to design specifications
learning skills to improve own skills in using typography based on feedback and experimentation
literacy skills to:
interpret specifications and briefs for typographic work
apply a knowledge of spelling and grammar to proofreading text
numeracy skills to calculate layout requirements, font sizes and enlargement factors
planning and organising skills to:
plan work tasks in a logical sequence
organise resources
problem-solving skills to adjust fit and fonts to ensure best possible results
self-management skills to prioritise work tasks and complete work within time and quality parameters
technology skills to use a broad range of typographical features of industry-standard software.
Required knowledge
evolution and history of type at an overview level
characteristics of, and uses for, a range of typefaces
work space requirements for typographic work, including selection and set-up of work space
physical properties and capabilities of a range of materials, tools and equipment used for typographic work
typographic output devices and processes
elements and principles of design and how they may be used in the development of ideas for typographic work
intellectual property issues and legislation associated with typographic work
sustainability issues associated with the materials, tools and equipment used in typographic work
OHS requirements relevant to typographic work.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Briefing documentation may contain information, such as: | aesthetic considerations background information about clients clients’ needs constraints: budget end use for typographical work timeframe availability of support services copy creative and design objectives details of type fonts required legal, contractual, ethical and copyright considerations equipment materials medium personnel involved in the project purpose of or audience for final product relevant statutory requirements scope for making adjustments technical objectives technology timeframe. |
Typographic work may be generated by manual or electronic means and can be targeted towards: | advertising or promotion for large or small scale projects, such as: banners billboards brochures identity and branding labelling packaging publishing websites. |
Relevant personnel may include: | art department client creative director designer director manager mentor other technical or specialist personnel producer production manager project manager representative of organisation commissioning the work supervisor technical director. |
Reference material may include: | functions, practice and use of typeface in historical and contemporary contexts information on the main typefaces legal, ethical contractual and copyright considerations market analysis and strategies moral issues new technology role of text (copy) in visual communication. |
Equipment may include: | brushes calligraphy pens CDs computer discs DVDs printer scanner software. |
Materials may include: | a range of: papers board plastics textiles drawing materials, such as: pencils pens inks. |
Work space requirements may include: | consideration of OHS issues, including: ergonomics lighting ventilation process space specific needs, such as: equipment materials tools wet and dry areas. |
Publication processes may include: | any hard copy printing process electronic platforms, such as: CD DVD games console internet kiosk mobile phone other video playback devices personal digital assistant (PDA) video players (iPods). |
Criteria may include: | access to materials, tools and equipment required for typographic work choice of typography that is consistent with specifications in the brief ease of production or outputting personal affinity with materials, tools and equipment. |
Techniques may include: | applying colour for specific effects applying variations to the display of typeface, such as: bold captions headlines scale titles applying variations to the properties of a given typeface composing type with overlays and tints kerning positioning typeface and images serif or sans serif size slope techniques that accentuate the message, such as: font size and position font type use of images use of white space weight use of typesetting technology. |
Organisational procedures may relate to: | completing routine workplace documentation cost control making backup copies of files managing typographic work to facilitate effective storage, retrieval and output by manual or digital means process-specific procedures recycling removing debris replacing protective covers and lids reporting safety use of materials washing and drying tools. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist