AURM542638A - Manage motorsport team promotional partnerships and marketing
Assessor Resource
AURM542638A Manage motorsport team promotional partnerships and marketing
Assessment tool
Version 1.0 Issue Date: July 2024
This unit requires individuals to demonstrate discretion, judgement and problem-solving skills in researching opportunities and devising strategies.
Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams.
This unit of competency covers the skills and knowledge required to determine opportunities and requirements in relation to marketing the team and attracting and managing promotional partnerships.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessors must be satisfied that the candidate can competently and consistently:
interpret and apply controlling body and category rules and supplementary regulations
apply safety requirements, including the use of personal protective equipment
follow task instructions, operating procedures and inspection processes to:
minimise the risk of injury to self or others
achieve required outcomes within team time and quality standards
prepare and present a minimum of two (2) promotional proposals. Each proposal is to include, as a minimum:
a profile of the team and members
team achievements
proposed partnership arrangements
marketing strategy
benefits to promotional partner
conduct work to quality and timeliness standards
work effectively with others
modify activities to cater for variations in workplace context and environment.
Context of, and specific resources for assessment
Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.
Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence.
Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.
Method of assessment
Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.
Assessment should be by direct observation of tasks and questioning on underpinning knowledge.
Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.
Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.
Guidance information for assessment
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
Required skills include:
collect, organise and understand information related to market information and promotional partner/s
communicate ideas and information to enable effective presentation of proposals and strategies
plan and organise activities including proposal and strategy presentation
work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity
use mathematical ideas and techniques to correctly determine financial requirements and benefits
use knowledge of group dynamics, scenario planning and the motorsport industry to match team and potential promotional partner requirements
use workplace technology related to planning and presentation including computer software
Required knowledge
Required knowledge includes:
controlling body rules, category rules and supplementary regulations
OHS requirements, including state/territory and federal legislation, material safety management systems and local safe operating procedures
legislation and codes of practice relating to ethical advertising
intellectual property and copyright principles and practices
communication principles
marketing plan development
presentation techniques
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Promotional partners
Promotional partners include:
existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team
Promotional partners may also be termed 'sponsors' or 'business partners'
Teams may have more than one promotional partner
There may be one major or exclusive promotional partner or a number of smaller promotional partners
OHS requirements
OHS requirements include:
state/territory and federal legislation
material safety management systems
controlling body requirements
manufacturer specifications and local safe operating procedures
Legislative requirements
Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations and team insurance requirements
Resources
Resources may include:
a computer and word-processing, presentation and spreadsheet software
Information/documents
Information/documents may include:
controlling body rules, category rules and supplementary regulations
team policies and procedures on customer relations
contracted promotional partner requirements
task instructions including worksheets, checklists and plans
team procedures relating to reporting and communication
manufacturer/component supplier specifications and application procedures for presentation material
team policies and procedures relating to confidentiality and protection of intellectual property
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice
Yes
No
Comments/feedback
Team strengths, weaknesses, opportunities and threats (SWOT) are identified, analysed and documented
Team members and other parties are consulted and specialist marketing advice is sought where necessary and opportunities/requirements are documented
Promotional partner requirements are researched and documented
Principles, policies and strategic direction of the team are identified and documented to enable marketing effort to be focused
Occupational health and safety (OHS) requirements, including regulatory requirements and personal protection needs, are observed throughout the work
Promotional strategies emphasising team strengths are analysed with team members
The legal, ethical and environmental constraints of the market are identified and their effect on marketing objectives determined
Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
Risk management strategies are developed and documented
Team members are briefed on their roles and responsibilities
Team funding/sponsorship amount and type required is determined
Networks for funding/sponsorship are researched and developed in line with the policies, aims and objectives of the team
Potential promotional partners are identified on the basis of supporting the principles and policies of the team and approached with the aim of forming a promotional partnership
Potential promotional partner requirements are researched and documented
Benefits to the promotional partner are identified and documented
Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partners
Follow-up is conducted with promotional partner persons to arrange meeting details
Presentations and supporting material specific to potential promotional partners are prepared
Introductory/supporting material is forwarded prior to the meeting
Meeting with potential promotional partner is attended and presentation is conducted
Follow-up information is supplied
Written contracts/agreements are made with the promotional partner , including full details of the commitments made by both parties
Team members are briefed on details and commitments of promotional partnership arrangements
Activities are organised in accordance with promotional partnership agreements and agreements made are honoured
Activities are monitored and evaluated in terms of team and promotional partner objectives
Feedback is provided to and requested from promotional partner as required
Payments from promotional partners and other contract formalities are actioned and monitored
Forms
Assessment Cover Sheet
AURM542638A - Manage motorsport team promotional partnerships and marketing
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
AURM542638A - Manage motorsport team promotional partnerships and marketing
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent